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Director, Commerce Media- Chewy, PetSmart, Petco

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Location: Nashville, TN, United States

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Description

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.
We're looking for a Director, Commerce Media- Chewy/Petsmart/Petco to help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who specializes in building and advising on media strategies and plans for CPG brands at Chewy, Petsmart and/or Petco. Utilizing his/her deep knowledge and experience of omnichannel media ecosystems – in-store and digital, on- and off-platform, owned and 3rd party tactics – this person will be responsible for the agency practice of integrating the appropriate vehicles to deliver engaging shopper experiences that drive conversion. 
The Director will: 
  • Lead the development of data-backed media strategies for the agency’s CPG clients at Chewy, Petsmart and Petco, using our proprietary MarilynTM Predictive Commerce Intelligence platform, MRI and other relevant tools
  • Advise our Customer Development team on best-in-class media plan development
  • Provide day-to-day leadership and mentoring to our Customer Development team for media strategy, plan building, optimization, measurement, and ROI
  • Keep up to date with, and vet, emerging platforms, shopper media vendors and innovation trends specific to Target, and regularly share new opportunities with our clients
  • Manage vendor relationships, including responsibility for helping team obtain relevant estimates, RFPs, favorable rates, value-adds, and information about new products & services
  • Develop and maintain an ongoing relationship with retailers' media platforms, staying informed of new offers and ways of working to ensure Mars and its clients are best-in-class partners/customers
  • Develop POV’s for our clients on the value of different media vehicles as applied to Target
  • Partner with the other Commerce Media Directors (Walmart, Kroger, etc.) to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
  • Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
  • Work closely with the Performance Targeting & Analytics team to support our Customer Development team in best-in-class delivery of campaign reporting and insights
  • Help define and continuously improve our media strategy product and service offerings 
  • Create training and real-time coaching on best-in-class engagement strategy at Target (in collaboration with Strategic Planning and Creative)
  • Manage and update our proprietary Commerce Database
What you bring to us: 
  • Experience doing media strategy, tactical planning and vendor management in the discipline of retail/shopper marketing, within an agency, retailer’s media organization or CPG’s trade or customer marketing department; 10+ years preferred, but not required
  • Current knowledge of Shopper Marketing (digital & traditional) at Chewy, Petsmart and/or Petco; prior experience working directly for or with their media platforms is strongly preferred
  • Bachelor’s degree in advertising, marketing, or related media field
  • Strategic thinker in the development of Shopper Marketing programs and management of day to day business
  • Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred
  • Sound decision making skills based in agency, client, and industry knowledge
  • Dynamic personality able to effectively engage and influence a variety of audiences
  • Passion about business and dissatisfaction with status quo – always thinking of ways to improve and grow
  • Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details
  • A collaborative approach to teamwork and problem solving
Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies. 

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The base salary for this position at the time of this posting may range from $110,000 to $160,000 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. 

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